Marketing Strategies, Which Ones Actually Work...And Which Ones Are Guaranteed to Blow Your Budget, And Gut Your Bank Account?

Learn How You Can Generate Lots of Quality Business, On Demand, In Less Time Than You Think

If you would like to discuss these ideas on Fast Forward, you can cut to the chase and arrange a no obligation, no dollar cost consultation.  Click on the Contact Us icon and send contact information including a phone number and a good time to call.(North America only)  We'll call within 24 hours to set up a productive discussion.  If you are on a less urgent timeline and are just looking for some low risk information before talking live, read on.

 

Why Are You Here?

If you are like most visitors to this site, one or more of the following describes your business:

• Your business volume is unpredictable and seemingly beyond your control, aside from throwing more hours at the job.

• You are working longer and longer hours for the same or less money.

• You seem to be competing on price alone every time you get a good lead.

• The leads you do get are not pre-qualified or seem to be mostly tire-kickers.

• You have no system for bringing along unqualified leads and tire-kickers without tying up too much time and money.

• You can't describe accurately what your return on marketing investment is or how to systematically improve it.

 

All of these conditions have two things in common.  Businesses that can be described this way usually haven't done sufficient planning of the right type and they haven't given enough care to what they say, and to whom.  It's not even a matter of speaking productively, although that does typically happen as often as not.  (That's only 50% of the time!)  It's more a matter of not taking advantage of every client contact to advance a carefully planned sales argument, whether that's in print, broadcast media or online.  You can remedy that at Growth Marketing Solutions.

 

Would You Believe the First Four Problems Above Are Symptoms of the Last Two?

Everything you do in your business hangs together, for good or for bad.  More to the point, everything you do and say with each customer or prospect forms part of that customer's experience of you and your business.  Picture it!  Your web site, brochure, yellow pages ad, on-hold message, whatever, is the first contact a prospective client has with your company.  How confident are you that this prospect will still be as interested tomorrow if your marketing tools don't "grab" them right now?

 

What Does It Mean?

It means your business practices need to be more systematic.  When you have this going it is called alignment.  It means that you know what a customer's experience will be at any contact point with your business because you know what they will see read or hear.  Each contact will reliably move the prospect toward more information, more contact, and more commitment to close.

It means you have systematically designed each contact point to assist you in your sales efforts.  It means that it matters what everyone, and every thing in your company says and does in the name of your business.  You can only be sure of this by design.

When you go to the trouble to design your business to this depth, lots of other problems get solved in the process.  When a business approach is systematic, strategic planning, establishing meaningful performance metrics, or testing of "the right words" for your website become purposeful, productive, connected activities.  When a system is in place, business on demand becomes a genuine possibility.  It pays to find out more if the components of your business are not systematically connected. 

 

Whether You want to Create a Sample Strategic Marketing Plan or Effective Truck-Side Advertising, It Really Matters What You Say! 

 

Think about it...when you buy something, you always want to make the best decision possible.

Marketing's job, then, is to facilitate the buyer's decision-making process by educating him about the important and relevant issues.

Therefore, marketing's job -- your job -- is NOT to YAK incessantly about how great you are or how low your prices are...but rather, your job is to simply facilitate the prospect's decision-making process, and allow them to feel like they're in CONTROL of the decision based on having enough quantity and quality of information.

Who do your marketing materials talk about?  If you isn't the most common word in your marketing program, your materials need work.

 

It's our system that separates us from our competition.

 

Growth Marketing Solutions is powered by Monopolize Your Marketplace, a marketing system that will transform your sales support materials and your organization to separate you from your competition, and eliminate them.  Using the "Marketing Equation", a proprietary methodology designed to produce effective, customer-centric marketing programs and support materials, you will find yourself in position to innovate your offerings on demand.  You will always be a step ahead on the marketing curve because this method will allow innovation to become a way of life throughout your company.

To find out more about the revolutionary ideas behind the "Marketing Equation" and how it will boost your business to a whole new level, download our free report now!

 

 

What's In It for You and Your Business?

Monopolize Your Marketplace (MYM) covers all aspects of your business in a systematic manner.  Look at these eight productive changes that it can make in your business.

 

1. It's a marketing System.

The amazing thing about systems is that they leverage your efforts.  The sales tools you create continue to engage and educate future prospects while you focus on more important activities like closing slaes and after-sales service.  And because it's systematic it is easier to keep all your i's dotted and your t's crossed.  What better customer service than to give them a better experience at every stage of the buying cycle?

 

2. Decisions are based on real people, real research.

Talking to past, present and future customers about their experience and needs, eliminates the need to guess.  Your marketing efforts will enjoy a higher, more predicatable level of success.  If you miss the mark, you only need to adjust, not re-invent your next moves.  Real money is to be made by getting work flow and information flow aligned with real customer needs.

 

3. All marketing support materials pull their weight.

Systematically employing the MYM method assures that everything you give your prospective customer advances your sales argument.  Your results point the way to provide new, winning materials.  More than anything, MYM methodology allows you to identify what information needs your marketplace values most.  You can anticipate new directions that will keep you ahead of your competition.

 

4. It exposes innovation opportunities at all levels of your business.

The information opportunities generated by working systematically will expose a wealth of ongoing innovation opportunities within your company and the processes it employs.  This will make you a moving target relative to your competitors.  Change constantly and reduce marketing failures, all while reducing risk.

 

5. Raise the performance of all company members.

Take the guesswork out of repeatable performance points throughout your organization.  With MYM everyone can be on the same page.  Everyone can contribute consistently to your company's most important activity, closing sales.  Customer experiences will be more uniform, increasing customer trust.  The result will be more productive performers at every position in your company.  That's leverage at work for you again.

 

6. Lead generation when you need it.

Reduce boom 'n bust cycles in lead generation.  Systematically generated materials provide a more steady flow of qualified leads.  If things get too busy just stop sending the starter materials for a while and restart when things are under control.  Get the quality business you plan to get, not just the windfalls most businesses settle for.

 

7. Lead nurturing systems.

Most small businesses don't have the systematic sales tools to "bring along" the prospects that are too early in the buying cycle to pursue actively.  Learn how to keep prospects interested in your company as they learn what you need them to know to bring them to the closing point.  Get this magic key to on demand lead generation that is a critical step in separating yourself form your competition. 

 

8. The website as a sales tool.

What does your website contribute to your sales process?  A properly constructed website is an invaluable resource in today's business environment.  Does your website have a definite purpose like generating leads or educating current and prospective clients?  Does it achieve this while leaving the customer feeling they are in control of the buying process?  Lean how to make your website so much more than just a high tech busienss card.   

 

Where To Now?

Well, the ball's in your court now.  A simple choice will decide where you are in your search for better marketing performance.

 

Options:

 

• There is nothing here for you at this time that anybody needs to help you with .  Thanks for taking a look.  Good hunting.  Maybe we can be of service in the future.

 

• You found some interesting ideas above and would like to know more.  Go to Free Report and order our free report.  it gives a thorough overview of the Monopolize Your Marketpkace way of doing things.  On site there is also a list of Case Studies based on MYM experiences, What We Do and Consulting Services sections on how Growth Marketing Solutions would work for you.  If information on our process is something you would like to explore in more depth, Click Here to contact us.

 

•  If you are ready to talk business improvement, arrange a free, no obligation consultaiton by leaving a name, email, phone number and a good time to call.  We will contact you, usually within 24 hours, to arrange a productive consultation time.  There will be a little homework for you to do so that we can talk about real issues as they affect you and your company.  We know your time is not free and neither is ours.  Let's meet in the middle to start.

All information will be utterly confidential, something we like to guarantee in writing before meaningful informatiion is exchanged.

 

To Marketing that Works...                                     

 

Growth Marketing Solutions Joe Macartney B.Sc., B.Ed. Merri Macartney B.A., B.Ed.