Consulting Services:

Strategic Consulting:

There are many things to consider in the strategic planning process.  Growth Marketing Solutions provides strategic planning management and the words that work to make your plans reality.

• Articulated sales argument development - From first to last contact, your marketing system must be in synch and conform to the Marketing Equation. Working out your sales argument allows opportunities to align work and informaton flows within your company for maximum return on investment.  If there are important aspects of your offering beyong just price, you need an organized sales argument to support profit margins against competition.

• Industry specific Educational Spectrum definition - Identify the learning process that drives the buying cycle in your business.  What do prospects need to know before you ask closing questions?  Plan marketing tools to support customer learning wherever they are on the Educational Spectrum.

• Features and benefits analysis - Every feature has one or more benefits.  What you present to the prospect must be benefit oriented. What features of your offering separate you from your competitors?  Explaining in detail how the customer benefits from what makes you special could be one of your biggest money makers long term.

• Copywriting foundation development - Your basic message must be consistent throughout your company.  This is what establishes and supports your "brand".  If you don't have this together it makes establishing customer trust and loyalty an everyday, uphill battle.

• Competitive intelligence - It pays to know how your competitors are handling the problems of getting ahead in your industry.  Knowing for sure what they do and say will provide innovative ways to separate your offering from their's.

• Advertising analysis - competitive and in-house. Determine how effective your present marketing program is in measurable terms.

• Research and testing - In today's marketplace, guessing is just not necessary, besides being a waste of time and money.  Let us help you get the real information you need to make productive decisions.  Your present customers are a gold mine you can't afford to leave undeveloped.  There is more gold to be had here by connecting research work to referral programs.  This is a key part of the strategic planning process most often left undone.  Learn how not to leave this money on the table when you do business.

• Support services - report and evidence development, etc.  Reports and other evidence that you are the right choice to do business with are powerful sales tools.  Save the time of digging them out, writing them up and organizing them to support your sales argument.

• Offers and incentives - Offers, often as simple as free, relevant information, can be enough to keep prospective customers coming back to your business as they move closer to having all the information they need to comfortably make a buying decision.  

• Follow up systems -  If repeat business is a valuable part of your business, simple systems and tools can be designed to maintain contact and promote customer loyalty. 

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Tactical Consulting:

• Lead Generators -  Yellow Pages, print and radio ads, billboards and signage, emails and letters, postcards, etc.  It matters what you say!  You probably have a business card.  Your advertising messages need to move prospects well beyond your business card trhough your sales pipeline.  Get the words that can make that work.  If you don't have a sales pipeline, we can fix that, too.

• Marketing Tools - point of sale materials such as brochures, "touch point" and sales scripting, store and show signage, reports, website copywriting, etc.   Coordinate all the tools that provide low threat ways for your prospective customer to learn more about your offering and why you are the best choice to provide what they need.

• Hopper system development and administration - copywriting and scheduling.  Hopper systems organize your marketing tools to maintain regular contact with your future customers, automatically.  They are a great way to leverage your time.

• Graphic design and production services - Professisonal design and production contract services will support your brand and image while keeping your costs down by providing to quality marketing tools to suit your specific needs.

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Maximizing and Optimizing Strategies:

These strategies are inexpensive, profitable and allow you to leverage your assets, increase your average sales amount and bring in customers who wouldn't normally purchase your product.  Discover the profit boosting opportunities available to those willing to pursue a cooperative business model.  Almost every business has competitors.  All other businesses present opportunities to have others help us increase our business.

• Development and implementation services - Perpetual selling strategies, up selling strategies, joint ventures (endorsements, consignments, etc.), pro-active referral systems and as many others as imagination allows.

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