What We Do - Our Process

Strategic Marketing Plans

It is critical in the early stages to carefully consider what you want to say, how you want to say it and to whom.  Once those decisions have been made you can proceed to developing the strategic marketing plan using the Marketing Equation as a guide for all copywriting.

If you haven't already, order your Free Report that will explain exactly what Monopolize Your Marketplace can mean to your business.  It will also justify our preoccupation with strategic planning in the marketing process.  This is an area that suffers from tremendous neglect at the small business level, while remaining one of the biggest piles of money small business owners consistently leave on the table.  Commit to taking all the money available to you every time.

Answer these five direct questions about your business as a place to start.

• Who is qualified to buy what you sell?
• Under what circumstances does your typical prospect start to think about buying what you sell?
• What is most important to your prospect when buying what you sell?
• What does your typical prospect need to know before buying what you sell?
• What frustrations and problems do they have when dealing with your industry?

With these answers, it is now possible to build a convincing case for a prospect to buy from you.  This will become yourarticulated sales argument.  Assembling the specific pieces of evidence to support your case will go a long way to completing the strategic planning process successfully.  Success in these terms means coming up with a plan for your company that directs all efforts to getting and keeping quality business at a reasonable cost. 

Elements to Consider:

• Strategic analysis and planning - A good place to get help
• Competitive intelligence - Know who you are up against
• Marketing equation application - Systematize your business and differentiate yourself from your competitors

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Tactical Implementation Planning

Many small business people think of this as what marketing is about.  Tactical planning has to do with executing your strategic plan to generate leads through the most effective media placement and implementation of follow up systems. Strategy is what you plan; tactics are what you do. 

This is where it becomes possible to Franchise Your Sales System because at this point your entire marketing and sales process can be systematized.  Without such a system you will be stuck in that endless hit and miss cycle that wastes time and talent, and leaves big money on the table deal after deal.

Elements to Consider:

• Copywriting for lead generators, lead nurturing tools, reports, and "touch point scripts".  Effective copywriting is what makes everything past the planning stage work consistently and is our specialty. 
• Industry specific media selection and engagement - We will se up your media programs if that is what you need.  If you are skilled in this area already, that's fine too.
• Design services - contract services to maximize your image quality while minimizing your costs
• Marketing tools - the bits and pieces that make up your marketing and sales support tool system - e.g. post cards, brochures, reports, emails, etc.
• Hopper systems - Prospect contact systems that allow you to focus on closing business and client service, while moving new business along your sales pipeline.
• Website design - Make your website more than just a high tech business card.

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Maximization and Optimization Strategies

Almost every business uses one or more of this type of strategy but rarely in co-ordination with the rest of their marketing system.  Once strategic and tactical planning processes are complete, it is possible to really maximize your marketing efforts by leveraging your time through cooperation with other non-competing businesses.

Elements to Consider:

• Joint ventures (consignments, gifts, endorsements)
• Perpetual sales strategies
• Upselling strategies
• Proactive referral systems
• Club memberships

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